Korean things are becoming super popular in Pakistan! First off, Korean dramas are a big hit. They’ve got all the feels – the silent emotions, twisted destinies, love’s ups and downs, and of course, the good-looking girls and bad boys. If you like more action, there’s this show called Squid Game that everyone’s talking about. And don’t forget about the awesome music from groups like Blackpink and BTS!
This love for Korean stuff started with entertainment, but now it’s everywhere. People are not just watching, they’re also buying cool things. For example, everyone wants stuff with the BTS logo on it – bags, t-shirts, hoodies, posters, notebooks, mugs, and even phone covers! Daraz, a big online shop, says that BTS items are flying off the virtual shelves.
But it’s not just about things you can buy. Korean beauty is a big deal too. People are crazy about getting ‘glass skin.’ In a place where fair skin is often seen as beautiful, Korean beauty promises flawless, fair skin. They have products that make your skin look clean, hydrated, and perfect – no need for heavy makeup!
Even local companies are joining in. Aura Crafts, a skincare company, is using Korean-inspired ingredients in their products. They want everyone to have that K-beauty glow. People love the ‘less is more’ idea from Korea, focusing on preventing skin problems rather than just covering them up.
And guess what? Korean beauty products are selling like hotcakes on Daraz. Top brands like Laneige, Etude, and Cosrx are super popular. Even smaller brands like Klean Beauty, inspired by Korean beauty, are getting attention.
This love for Korean things is not just about beauty. It’s even changing what people eat! Noodles are a big hit, especially the super spicy Korean ones. Hotpot places, where you cook your own food at the table, are also popping up. Kids and teenagers love hanging out there.
And wait, there’s more! Kimchi, a Korean dish made with fermented veggies, is now a thing in Pakistan. You can even find it in places like Pie in the Sky. This shift in what people eat is all thanks to the influence of popular media, like the awesome stuff coming out of Korea.