Rihanna is a successful singer and businesswoman.
Her makeup line, Fenty Beauty, is very popular, especially in China. To promote her brand in China, Rihanna attended a Fenty Beauty event where she made jianbing, a popular Chinese crepe.
This social media savvy move showed that Rihanna understands and appreciates Chinese culture.
Rihanna’s appearance at the event and her livestream sessions on Douyin, a popular Chinese video app, made her a trending topic online.
Douyin is a major platform for online shopping, and many luxury brands use it to sell products in China. Fenty Beauty has been available in China since 2019, but Rihanna’s visit helped to expand the brand’s presence there.