In 2010, Beyoncé, along with her mother Tina Knowles, started a fragrance line called House of Deréon.
Recently, on February 6th, Beyoncé got her fans excited by posting a mysterious picture on Instagram. The photo showed her with beautiful curls, and the caption hinted at her upcoming haircare brand, Cécred. It said, “Hair is sacred. The journey begins on Feb 20th. Visit CECRED.COM.”
Even though the details are a secret for now, this short message and the website link created a lot of buzz among beauty lovers and dedicated fans.
Rumors about Beyoncé entering the haircare industry started swirling months ago when she trademarked the name “Cécred” in May 2023.
Beyoncé shared some personal history, mentioning her first job sweeping hair in her mom’s salon. She reminisced about Destiny’s Child performing for clients during their hair sessions. The singer expressed how she learned from her mom, who was an entrepreneur and provided a space where hair care was not just about looks but also about nurturing souls.
Excited about her new venture, Beyoncé said, “Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”
While this is not Beyoncé’s first dive into beauty, as she co-founded House of Deréon in 2010, Cécred marks her solo entry into the beauty world. Fans are eagerly anticipating a brand that reflects her unique style and values.