Social media connects everyone in today’s digital world, making it vital for governments, businesses, and citizens to stay informed.
Social media platforms have become a hub for sharing updates and taking action, but things get messy when governments restrict access.
A decade ago, social media wasn’t a major player for governments. Now, it’s a powerful connection tool. Businesses and non-profits use it too, creating jobs, promoting exports, and raising funds. Pakistani organizations like TCF leverage Instagram to connect with supporters for education and healthcare initiatives.
Social media allows these organizations to build relationships through tagging partners, sharing content, and using hashtags to reach the right people. It’s crucial for their work.
However, government restrictions hurt everyone. Businesses reliant on social media marketing and influencers lose connections. Governments might lose tax revenue from struggling businesses relying on social media advertising. Citizens get frustrated and turn to VPNs to bypass restrictions.
While seemingly a solution, VPN use has downsides. It can decrease productivity as people spend time on social media instead of work. Businesses reliant on social media marketing might see a drop in sales and brand awareness. Increased VPN usage can strain internet infrastructure, leading to slower speeds and higher costs.
Social media bans create a lose-lose situation. A more balanced approach to regulating social media and internet access is needed.